Our embedded outreach service breaks the mould of social marketing and behaviour change programmes. It is a simple, high impact method of providing information, advice and support to a wide range of targeted groups.
How does it work?
We work with you to agree your message, the target groups you want to reach, and the outcomes you want to achieve. For example, you might want to raise awareness of new language courses amongst recent immigrants or create a positive attitude towards the internet amongst older people.
Once we have agreed with you who you want to reach and where you want to focus the engagement (national, regional, local, very local), we work with our networks of voluntary and community sector (VCS) partners to embed your message throughout the work they do with the target groups – cascading it out through the wide range of local events and activities they regularly run in communities.
Our bespoke online reporting system enables our local partners around the UK to provide real time reporting of activity and results.
Our skilled project managers provide active support to our local partners, ensuring that your agreed goals are met and that we are able to provide you with detailed information about what we are achieving for you.
Why is it effective?
Our approach is highly effective at reaching target groups. Voluntary and community sector organisations are well known, trusted and reliable sources of information for millions of people around the country, and are often a first port of call.
Our approach is focused on the person. Your message is communicated accurately, sensitively and appropriately by local advocates who people know and trust.
Our approach is sustainable. Your message is reinforced repeatedly through regular events and activities in the community – such as coffee mornings, parent and toddler groups and reading circles.
Our approach impacts enormously on the local community. We invest in the wider community by providing small grants to local VCS organisations, creating jobs and developing networks.
Measurable results
Embedded outreach delivers tangible and measurable impacts. Our reports provide detailed information on how we have performed against the targets we have agreed with you and illustrate the positive difference we have made to people’s lives by achieving your goals.
Find out more
To read some case studies of the embedded outreach model, click here.To find out how embedded outreach benefits the whole community, click here. To discuss how our embedded outreach model can help you, click here.