Lifting the 'digital age barrier'
Posted on 5th December, 2011
An article in The Guardian, How to lift the digital age barrier, investigates how to overcome the barriers to older people getting online. The article says the key to getting this diverse group of people online is to help them see the value by tapping into their individual interests.
Digital Outreach’s pilot project in 2010, ‘Get Connected, Get Online’, tested this approach by working with local interest groups in the North West to help them see the personal benefits of using the internet. The project brought about some encouraging results, with 62% of participants reporting a positive behaviour change towards the internet. You can read more about the outcomes of this project here.